• The underside of an aeroplane's wing, showing refuelling taking place


James Ashe, Managing Partner

James Ashe, Managing Partner

Fluid Transfer Group Appoints Mighty For New Brand

Fluid Transfer Group (FTG), one of the world’s leading aircraft refuelling businesses, has appointed Mighty to develop a new brand positioning for its new group structure.

With a myriad of brands and crossover between teams, FTG has turned to the Mighty team to help simplify its brand structure, modernise the presentation of the group and create uniformity between the business groups that remained.

Working alongside the CEO and senior management team, we are developing a brand structure that shows the strength of the group, but still allows the individual business units to retain a sense of identity. 

As well as creating a new umbrella brand for Fluid Transfer Group and its companies Fluid Transfer, Flofuel Support, and Flightline Support, we are in the process of developing new websites each company and the group itself. 

Once launched, we will support the group and its brands with wider communications support, including digital marketing and PR.

We look forward to launching the brand and websites later this year.

# Branding, new client, web design