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James Ashe, Managing Partner
A Bold Approach for Harrison Clark Rickerbys’ New Brochure
Following our redesign of their Wills at Work brand collateral, Harrison Clark Rickerbys asked us to bring the same, modern approach to their employment law brochure.
Due to the size and expertise of their team, and the sheer breadth of services they offer, Harrison Clark Rickerbys were struggling to distil the core aspects of their employment law department into their brochure. After seeing how we’d condensed the brochure for Wills at Work while still capturing the essence of the programme, the employment law team approached us to redesign their brochure and give it the same kind of ‘wow’ factor.
Just like with Wills at Work, we cultivated a far more modern tone of voice, helping to position Harrison Clark Rickerbys as the forward-thinking law firm they really are. We made sure to create as clean a layout as possible, making copy much more concise and clear, and included big, bold headlines and stand-out testimonials.
We also developed a suite of engaging line-drawn icons, using them throughout the brochure to represent the different aspects that Harrison Clark Rickerbys could help with. On the cover, we added a spot UV to the icon of the businessman, and created a style for the icon that could be carried across to the entire suite of Harrison Clark Rickerbys collateral to make each piece distinct in terms of the services offered.
Since we completed the employment brochure, Harrison Clark Rickerbys have rolled the style out across the majority of its new collateral, not only ensuring consistency between departments but giving each piece the bold, contemporary approach it deserves.
Bored of your brochures? Chat to our design team
If your marketing collateral has seen better days, give our design team a call. From standard formats to something a bit more out there, we’ll get to the heart of your business and help you stand out from the crowd. And, if you need to breathe some new life into your content, our copywriting experts are on hand to craft clever content that always gets the point across.
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