A Bold New Proposition for Nephos
It’s been a busy month of branding for the Alias team. Not content with putting the final touches on our own top secret rebrand, we’ve also helped to launch a new brand for Nephos, an ambitious business advisory firm.
Nephos was formerly known as DS Accountancy, which was a fairly standard accountancy firm name – mash together the initials of the founders, and you’ve got a business. However, their proposition, of using cloud-based accounting technology to grow your business, was far more exciting, and they were looking for something that would better suit them and the clients they were hoping to attract.
We looked high and low for inspiration that would accurately sum up founder Joe David’s mission statement without dating quickly, and found it in Nephos – an ancient Greek term for ‘cloud’. Nephologist is a term still used to this day, meaning someone who analyses patterns in clouds to help forecast the weather. That’s exactly what Joe and his team do – through cloud software, they analyse their client’s figures to help predict what’s coming.
As well as choosing a new name, we developed a more contemporary, techy logo that wouldn’t look out of place on the Xero marketplace with other leading fin-tech brands. We also set to work on creating a brand-new website that was more in keeping with the Nephos values, complete with bolder copy and more stylish design.
As part of the website, we developed bespoke icons and illustrations that would remove a typically heavy reliance on the same old generic photography style that seems to be the mainstay of accountancy websites. As well as being able to use these throughout the website, they can be utilised as part of Nephos’ wider collateral and on social media.
We’re really excited to see the new Nephos brand out in the wild and feedback has been fantastic so far. Be sure to check back to view our full case study soon! ?
Want your customers to know the real you? Maybe it’s time for a rebrand
Whether your brand needs a little bit of TLC or a complete overhaul, our branding strategy experts can help you find the right look and voice for your business. Give us a call on 01242 235 000 or drop us a line at firstname.lastname@example.org
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