Invest in Gloucestershire, a project initiated by GFirst LEP, was created with a simple yet ambitious goal in mind – to showcase the best that our county has to offer to the international business community and encourage growth through inward investment.
We were tasked with bringing the Invest in Gloucestershire proposition to life through a new brand and website that would inspire businesses across the globe to find out more about putting down roots in the county.
Inspired by the six districts that make up Gloucestershire, we created a vibrant logo that showed how dynamic the county could be, with flowing lines to represent growth and movement.
We then carried these lines throughout the photography selected for the website, showing how Invest in Gloucestershire is at the heart of business and progress in the county.
When it came to the website itself, we needed to create a hub that would appeal to an international audience. Although translation was ruled out at this stage, we developed a site with a bespoke CMS, so language support could be added at a later date if required, and so the site could grow with each new industry focus. We developed unique icons for the site and added a bespoke video player to showcase the organisation’s new showreel.
Unlike other inward investment websites, which can be stuffy and dense, we wanted Invest in Gloucestershire to come across as confident, yet relatable. Similar to our approach with the GFirst LEP website, we ditched the jargon and drafted copy that was friendly and engaging, while driving home all the great opportunities Gloucestershire has for business.