An ambitious business advisory firm, Nephos seek to improve the way their clients approach their finances via a suite of cloud-based tools and expert analysis.
Nephos was formerly known as DS Accountancy, a name born from the initials of the firm’s original founders – an ultimately safe and steady name, albeit dull and predictable. However, their proposition, of using cloud-based accounting technology to grow your business, was far more exciting, and they were looking for something that would better suit them and the clients they were hoping to attract.
We looked high and low for inspiration that would accurately sum up founder Joe David’s mission statement without dating quickly, and found it in Nephos – an ancient Greek term for ‘cloud’. Nephologist is a term still used to this day, meaning someone who analyses patterns in clouds to help forecast the weather. That’s exactly what Joe and his team do – through cloud software, they analyse their client’s figures to help predict what’s coming.
As well as choosing a new name, we developed a more contemporary, techy logo that wouldn’t look out of place on the Xero marketplace with other leading fin-tech brands.
We also set to work on creating a brand-new website that was more in keeping with the Nephos values, complete with bolder copy and more stylish design. As with all of our websites, we created a fully responsive site that would look great on every device, and included a full content management system (CMS) so the Nephos team could add news articles and make updates on the fly.
As part of the website, we developed bespoke icons and illustrations that would remove a typically heavy reliance on the same old generic photography style that seems to be the mainstay of accountancy websites. As well as being able to use these throughout the website, they are utilised as part of Nephos’ wider collateral and on social media.
Since the rebrand, we’ve continued to work with Nephos and provided valuable consultancy, with a particular focus on support throughout the COVID-19 pandemic, where we’ve created e-newsletters, designed seminar presentations and added vital news articles to the website.