After being taken over and undergoing a multi-million pound refurbishment, Cotswold boutique hotel The Old Stocks Inn appointed us to bring its unique brand concept to life through a new website, printed collateral, a launch event, and ongoing PR and social media management.
Unlike other hotels, which encourage you to stay and spend as much time (and money) as possible, The Old Stocks is different. The team, or ‘troupe’ as they are better known, are local people with local knowledge, who are on hand to recommend places to see, eat and drink, even if that means encouraging a visit to a direct competitor. It’s all about providing a stylish hub from which to explore and have the best possible Cotswolds experience. And these are the values we were tasked with bringing to life through a multi-channel marketing campaign.
The responsive website we created has user-generated content at its very heart, which keeps the site fresh and interesting. A unique wall of guests’ Instagram pictures features on the homepage, and visitors are encouraged to upload photos that capture their Cotswolds experience using the hashtag #oldstocksinn. There’s an interactive ‘things to do’ map and a section dedicated to beautiful dog walks in the area, inspired by our very own office dog, Wilf. We hand-drew local landmarks and made them into bespoke wallpapers that feature alongside the hotel’s stunning photography, which we planned, commissioned and art directed.
We designed uplifting, quirky messages for light boxes to project onto various parts of the hotel, from ‘it’s never too early’ in the bar to ‘mind the gap’ on one of the hotel’s characterful staircases. The unique ‘do not disturb’ signs have a chalkboard side for guests to leave messages for staff or other guests, and the in-room pack has an intricate fold that reveals a map showcasing the troupe’s hidden gems.
We developed creative campaigns for events both big and small, but The Old Stocks Inn wanted to do Christmas in style, so we developed unique icons for each of their main events. Our clever fold-out leaflet even had a bespoke Old Stocks Christmas jumper pattern running throughout, way before the ugly Christmas jumper became a seasonal must-have.
As The Old Stocks Inn had a rotating set of offers, aimed at both locals and tourists passing by, the hotel's A-board became prime advertising space. We developed posters for each offer or event, giving them intricately crafted identities that were then rolled out across leaflets, e-newsletters and social media advertising.
Since the hotel opened, our PR reviews programme achieved visits from, and coverage in, The Times, The Daily Telegraph, The Guardian, Condé Nast, Elle Decoration, Country Living, the Express & Star, the Leicester Mercury, the Nottingham Post and the Bristol Post, as well as a host of travel bloggers.