After the Grenfell Tower fire, door manufacturers were facing more scrutiny, and the spotlight fell on the Synseal Group, who had purchased the company that put the fire doors into the tower block. After a period of reflection, the organisation realised that their own fire doors weren’t consistently meeting standards, and with our help, embarked on the most extensive testing programme the industry had ever seen.
As news emerged about who had manufactured the fire doors in Grenfell Tower, we handled crisis communications for the Synseal Group, ensuring publications had the correct information while managing our client’s reputation. As well as handling trade and local publications, we also dealt with journalists from national titles who were looking for a scapegoat.
Throughout the year, we liaised directly with the Ministry of Housing, Communities and Local Government, keeping them informed throughout the Synseal Group’s testing process and helping them to bring together industry leaders and implement best practice across the fire door industry.
Following months of research and development, the Synseal Group was confident that they had a fire door that not only met the existing standards, but exceeded them. We gave the range the name Warden, based on the fact that a fire warden is often on the front line of defence in a building, and developed a new brand that reflected the premium nature of the product with rich colours and a strong, bold font.
Finally, we created a brochure for the range that put an emphasis on safety, outlining key test results and standards, and developed bespoke icons that were used throughout the brochure and on the Warden website.