World Snooker is a global phenomenon, bringing exhilaration and drama to a game that is loved and watched by millions. We've made these qualities come alive through the hundreds of print, digital and broadcast elements we've designed for both domestic and European events.
With an ever-growing calendar of tournaments, World Snooker events usually come thick and fast throughout the year, but each needed a concept that was wow enough to grab people’s attention but versatile enough to incorporate changes in player line-ups and sponsor details, which were often subject to change right up to the eve of the events.
With each tournament having its own format and personality, it was important to create event branding that captured both the excitement and individuality of each event. We mixed interesting player compositions with vibrant colours and landmarks associated with the host city to create distinct, atmospheric identities for each event.
Each event identity was designed with commerciality at their heart, with designs adaptable enough to incorporate sponsor branding and colours should a sponsor come on board later in the promotional cycle. Textures, layers and gradients were used to give each concept depth and to bring the designs to life.
Our identities formed the basis for marketing each event and driving ticket sales, with the roll-out of each concept bespoke to the tournament and the venue. As well as digital assets for the World Snooker website and social channels, elements were also created and supplied for online ticketing partners, sponsors and host venues to use online.
We also adapted the concepts for internal and external large format venue branding, including wrapping the mecca of the snooker world, The Crucible in Sheffield. The designs were also utilised for everything from print advertising and external poster sites to the player walkways that were seen on TV when the competitors were announced to the spectators.
Our work wasn’t just seen in the UK, but across the globe as millions of snooker fans as far as China tuned in to see the best snooker players around the world compete.