• Working at SDI Displays: Marketing by Mighty, Cheltenham


James Ashe, Managing Partner

James Ashe, Managing Partner

We Showcase SDI’s Impressive Facilities in New Video

We recently shot a brand video for SDI Displays, showing off their unique production facilities and demonstrating the work they do for big brands like Marks & Spencer, Selfridges and Superdrug.

POS and retail display experts SDI are different in that they take concepts from design to production to installation, and can handle the whole project in-house at their large production facilities in Loughborough.

To showcase these facilities, and demonstrate the ‘create, make, install’ philosophy that sits at the heart of their business, we created a brand video that went behind the scenes on a typical day at the SDI factory.

We spent a day on location at the SDI factory, capturing footage of their staff hard at work. Although there are numerous automated processes that make production more efficient, a lot of components are hand-finished, and we were keen to show that level of craftsmanship in the video.

After that, we visited various locations to see SDI’s work out in the retail environment. In particular, Marks & Spencer were keen to work with us to showcase the various different components that SDI produce for them across all areas of their business, including the bespoke Browse & Order units.

As with our video for Warwick Edging, we added subtitles so that viewers get the full story. It also allows the video to be viewed silently on social media, so the video can reach more people.

It’s always a pleasure to work with the SDI team, and we had great fun putting it all together. If you can’t view the video above, click here to give it a watch on YouTube – we promise, you’ll be spotting POS components everywhere you go now!

Take your marketing to new heights

If you want to show the world what you do best, but don’t know how best to go about it, why not have a chat to us? Whether you’re looking for a new video to showcase your work or a wider marketing campaign, get in touch for a no-obligation consultation. Call us on 01242 235 000 or email projects@mightycomms.co.uk

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# Video Production, Video Editing, Social Media, YouTube, Branding